About
The Person Behind
the Shift
A cancer survivor, family man, and entrepreneur who has spent two decades building teams, driving sales, and helping leaders thrive from their genius zone.
Origin Story
Following the Passion
Throughout the years of successes and mistakes, I learned early on that one of my greatest joys and keys to success was my ability to help others succeed. Not only did this help fuel my success, it also fostered leadership development, team culture, authentic connections, growth mindset, and having fun along the way.
Ascend Xperience Coaching & Consulting is a result of following that same passion, now at a deeper level.
With over twenty years in the mortgage business, I have built a career as a sales driver, business strategist, and agile leader. I have built teams from the ground up, merged companies, created partnerships, and yes, broken some apart amicably when the time was right.
Mission
Helping You Succeed on Purpose and in Your Design
My mission is helping you succeed on purpose and in your design. Not a copy of someone else's playbook, but a strategy built around who you are, how you lead, and the results you want to create.
What I Bring
The Chief Strategy Officer You Deserve
I am not a coach who learned leadership from a textbook. I bring real experience:
- 20+ years in sales, leadership, and the mortgage industry
- Deep technical knowledge of margins, P&Ls, and profitability
- Built and led teams, merged companies, built and dissolved partnerships
- Failed forward, learned the hard way, and came out stronger
- A cancer survivor, a family man, and an entrepreneur
Core Beliefs
What I Stand For
Leadership is a behavior, not a title.
It shows up in how you show up every day, not in the position on your business card.
People connect with people, not product.
Your team and your clients buy into you first, then the strategy.
Your product is the experience.
Every interaction is a chance to create something worth remembering.
Never let a good crisis go to waste.
The hardest moments are the ones that create the biggest breakthroughs.
You can't read the label from inside the jar.
Every leader needs someone outside their echo chamber to see clearly.
Strategy without execution is hallucination.
The plan is only as good as the action behind it.
Testimonials
Words That Mean Everything
Craig is the real deal – I appreciate his authentic, genuine, friend to friend approach – he treats you as a peer even though he has accomplished so much.
Darren M.
Owner | CEO, Box & Bestow
I had the privilege to have a consultation with Craig Davis and was blown away. He spoke on my level while leveling me up.
Mark B.
Branch Manager
Craig brings a unique and extremely valuable viewpoint to every conversation. He always works to resolve complex issues.
Alex B.
Industry Leader
Craig has amazing leadership skills and is a true motivator. His knowledge of the mortgage business and sales have lead to his success.
Joseph P.
Industry Colleague
I have known Craig Davis for many years, first as a regional manager and more recently as my business coach. What sets Craig apart is his incredible ability to listen and ask just the right questions. He doesn't tell me what to do, he helps me discover what is right for me and then gives me the confidence to act on it. Craig coaches the whole person, not just the business. He considers my goals, values, well-being, and happiness, helping me identify opportunities that align with who I truly am and where I want my life and business to go. He has a unique understanding of the psychology behind business, goal setting, and what drives us. His authenticity, positive outlook, and ability to help me navigate change have made him an invaluable coach, mentor, cheerleader, and trusted resource. I am incredibly grateful for Craig's guidance and the impact he has had on both my business and my life. I highly recommend him.
Wendy Mariani
Craig Davis is an incredible coach! Hands down, he's been instrumental in helping me this year scale my business. Not only is he a wealth of mortgage industry knowledge, but he has the unique ability to help you see both the minute and macro details of your business, and helps you set goals that feel good. He's not a rah-rah coach. What I appreciate most is the way he helps you find balance, and not just focus on hyper growth or revenue, but quality of life and happiness, too. He's a true gift and beyond worth the investment. I only wish I started working with him sooner.
Katie Shive
Let's Talk
Ready to Make Shift Happen?
I partner with executives who are ready to break through, align their teams, and build something extraordinary. Let's start the conversation.